The IRI Summit 2014 is all about taking you from insight to action, with an emphasis on bottom-line boosting results. We’ll hone in on what matters to your sales and marketing initiatives, with deep-dives into:
Kick-starting growth opportunities across categories and demographics
Strategies for smarter pricing and promotion
Mastering your marketing mix in the digital age
Paradigm-busting, profit-capturing analytics
The latest tools to maximize merchandising and assortment
Tales and takeaways from win-win retailer/manufacturer collaborations
Check out the May 2016 edition of Refrigerated & Frozen Foods Magazine and see the new line of retail beverages, and learn about the ingredient that led to the way to Kellogg becoming RFF's 2016 Sustainable Processor of the Year!