The Mid-America Trucking Show is more than a tradeshow. It is the annual forum for the heavy-duty trucking industry, providing face-to-face interaction between industry representatives and trucking professionals. Attendees are driven to MATS because they can efficiently research the latest products and services to provide their business with a competitive edge. Exhibitors participate in MATS to effectively introduce new offerings, increase brand awareness, promote products and connect with suppliers, customers, and prospects. MATS is where the industry comes together, where attendees network with Fortune 500 companies, where media outlets from around the world go to report on the business of trucking, and where trucking business gets done.
It's common knowledge that if you want to conduct business in the trucking industry, you have to be at MATS.