AFFI and FMI Release 2021 Power of Frozen Report, Detailing Record Growth for Frozen Foods in 2020
Nearly one year after the COVID-19 pandemic began, a new report finds frozen foods were among the fastest growing categories in the grocery store, with clear signs that Americans’ fondness for frozen will continue to grow.
The American Frozen Food Institute (AFFI) and FMI—the Food Industry Association released the second Power of Frozen report during AFFI’s Frozen Food Convention (AFFI-CON). The Power of Frozen 2021 identifies megatrends influencing the demand for frozen foods, including increased engagement in all categories, online shopping and health and well-being.