Litehouse Launches Refrigerated Greek Yogurt Dressings in Five Flavors
Litehouse, a 100% employee-owned company and the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.[1], announced Purely Balanced, a new line of Greek yogurt-based refrigerated salad dressings. The thick and creamy dressings are only 45 calories per serving and have 0g of added sugar – an ideal choice for consumers trying to meet specific dietary needs without compromising on taste and quality.
The pandemic has impacted consumer behaviors and preferences, resulting in a more conscious consumer and driving demand for products that help address diet concerns. A 2020 study[2] found that more than three-fourths of consumers who reported increased concerns about health issues are more likely to buy food, beverages and supplements to address those issues.