My Mo/Mochi Ice Cream Rebrands to My/Mochi Ice Cream and Redesigns Packaging
My/Mo Mochi Ice Cream, has rebranded the company and will now be called My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients.
The brand, headquartered in Los Angeles, is the largest manufacturer of mochi ice cream in North America. The company is widely credited with the invention of mochi ice cream, a handheld, portion-controlled snack of premium ice cream wrapped in sweet, pillowy rice dough. With the vision of bringing mochi to the masses, the company transformed a small, family-run company into a world class, modern frozen snack powerhouse. My/Mochi is America's fastest growing frozen novelty, owning 80% of the mochi ice cream category in the grocery channel and 98% of the category in convenience stores. You can find My/Mochi products in over 30,000 grocery locations as well as select convenience stores throughout the country.