Silk ULTRA Launches Home Gym Contest with Olympians Aly Raisman and Michael Phelps
Gym-goers and fitness buffs have been forced to flex and reimagine their workout routines during the pandemic, with home gyms creatively popping up in garages, basements and spare bedrooms across the country. But with demand for workout equipment up 500%[1] and gym supplies on endless backorder, many of these everyday athletes are missing the essentials they need for a serious workout.
Silk, America’s No. 1 plant-based beverage brand, is celebrating the release of its new high-protein beverage Silk ULTRA by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game – from the convenience of their home. Introducing the Silk ULTRA Upgrade, which will arm athletes with hard-to-get equipment such as kettlebells, free weights, resistance bands, and an ample supply of Silk ULTRA to take them through the year. But for a chance to upgrade, they must unleash their inner beast mode by completing one of two 10-minute, high-intensity ULTRA Sweat Sessions, hosted by decorated athletes Michael Phelps and Aly Raisman.