Unilever's Magnum Ice Cream Celebrates 10th Anniversary in U.S. with New Products and Packaging
Magnum ice cream, the chocolatier of ice cream, is celebrating its 10-year anniversary in the U.S. in 2021. To recognize this milestone, Magnum ice cream is introducing an updated look, new products, and celebrating with the help of brand friends, like former Magnum ice cream spokesperson Rachel Bilson. Rachel helped launched the brand in the U.S. with a now iconic campaign that features her leaping over standstill traffic for a refreshing Magnum ice cream bar.
Rachel will be joined by brand partner, Rebecca Minkoff, and fellow chocolate lovers, Alli Webb and Kéla Walker, among others, who will take to Instagram to highlight the brand's 10-year anniversary by sharing how they celebrate life's moments with Magnum ice cream.