Coconut Bliss Redesigns Packaging, Introduces New Plant-Based Ice Cream Flavors
Coconut Bliss, a leading brand of plant-based frozen desserts, is unveiling a fresh and vibrant new look for its entire portfolio of plant-based ice cream products this month. By taking a personable approach to the redesign, Coconut Bliss strives to connect with consumers on a deeper level through an increased emphasis on inclusivity, sustainability, and positivity. The brand is committed to changing how consumers have historically perceived plant-based offerings, by making plant-based products that taste great for consumers across the board.
The Coconut Bliss brand identity was built around the idea of spreading bliss through a range of products that cater to all types of consumers. From vegan to dairy lovers alike, Coconut Bliss serves as a delicious answer for ice cream lovers everywhere. There is no “bliss” quite like ice cream, and the brand is weaving that joyful human sentiment throughout their new initiatives. The rebrand introduces consumers to Coconut Bliss’s totally blissed-out family of characters which were inspired by the company’s diverse fans. The characters, created in collaboration with Olimpia Zagnoli, are now featured across Coconut Bliss’s range of products.