Rudi's Launches Rocky Mountain Bakery, an Artisanal Frozen Bread Brand
Rudi’s Organic Bakery and Rudi’s Gluten-Free Bakery has launched Rudi’s Rocky Mountain Bakery, set to deliver small batch, artisanal bread straight from Boulder, Colorado, to your kitchen. For over 40 years, Rudi’s has spearheaded a mission to make artisanal and gourmet packaged baked goods more accessible to consumers by bringing wholesome products, expertly-crafted in the heart of Colorado to pantries nationwide.
Rudi’s Rocky Mountain Bakery is poised to embark on a landmark year with new products and updated recipes in the organic portfolio, returning to historic recipes using starter yeast and a lengthy fermentation process of up to 24 hours that enhances both the taste and texture of their breads. Rudi’s will also supplement their gluten-free portfolio with significant innovation, both for the brand and the category, and planned product launches later this year. The brand will combine this innovation with a completely revamped packaging design across the entire portfolio with the goal of attracting new customers at the shelf while maintaining the classic look consumers have come to expect from a pioneer in the natural foods industry. In addition, the brand will receive a significant increase in marketing support to help tell the authentic story of Rudi’s Rocky Mountain Bakery to new and current consumers across the country.