Bubbies Ice Cream Expands Retail Distribution for Frozen Mochi Novelties
Bubbies Ice Cream has announced new distribution as well as increased shelf sets for its Mochi Ice Cream and Cookie Dough Ice Cream Bites in major retailers, including Sprouts Farmers Market, Whole Foods Market, Safeway, Albertsons, Shaw’s, Acme and Big Y. As one of the largest players in the mochi category, the new retail partnerships and expanded shelf placement marks a significant milestone for the brand, making its snacks more accessible for shoppers nationwide.
Bubbies has experienced double digit growth over the past year as well as a surge in repeat purchases compared to the year prior. Bubbies Passionfruit Mochi is also the number one fastest-growing item for the mochi segment in the natural channel.* With shoppers staying more loyal to purchasing Bubbies Ice Cream, the brand now represents a significant share of annual spend in the category and is generating incremental sales that are nearly doubling the basket size of frozen novelty shoppers.