Greenhouse Grower Revol Debuts Three Chopped Romaine Retail Products
Expanding what is already one of the most diverse greenhouse baby leaf and head lettuce portfolios on the market, Revol Greens is adding a large-scale chopped romaine program with three new retail varieties available at select retailers throughout the Midwest: Premium Romaine Salad, Leafy Romaine Chop, and Vibrant Romaine Blend (SRP $2.99-$3.99 for 7.5-ounce packages). There also will be channel-specific packaging available for foodservice, serviced out of the Minnesota greenhouse.
“Frequent industry recalls of field-grown lettuce have driven consumer demand for a safer alternative. We began the extensive research and development process into perfecting our greenhouse-grown chopped romaine over three years ago so that we could provide this reliable romaine product for consumers and retailers,” says Brendon Krieg co-founder of Revol Greens. “We conducted hundreds of varietal trials and process configurations to find the right balance of color, texture, and shelf life. Our investment has paid off, as we’ve received outstanding feedback from consumers and chefs on the quality.”