Land O'Frost Redesigns Packaging and Launches Three New Deli Meats
Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a brand re-design and three new flavors for its Bistro Favorites deli meat brand: Maple Bourbon Uncured Ham, Cajun Style Turkey Breast and Savory Herb Turkey. These new additions carry out the brand’s promise to provide flavors that go beyond the lunchmeat basics and meet the demand for more variety.
Bistro Favorites is one of the fastest-growing natural deli meat brands, reaching 42% growth in consumer sales in 2020[1]. The brand attributes this success to the increase in at-home meal prep over the past year, while also satisfying a previously unmet need in the natural meat segment: pairing artisanal quality and unmatched taste appeal with all natural ingredients. On the heels of this growth, the redesign and expanded flavor options reinforce Bistro Favorites’ focus to go all in on its unique position in the category as a hand-seasoned, flavor-forward lunchmeat.