Nature Fresh Farms Introduces 'Ugly' Produce Program to Help Fight Food Waste
A new loss-conscious program focuses on selling Nature Fresh Farms imperfect produce to reduce food waste. The Waste Me Nots program was recently created to leverage Nature Fresh Farms Tomatoes, Peppers, and Cucumbers that do not meet the criteria of their Quality Control team.
As most greenhouses hope to grow flawless quality produce, some product grows to be naturally bent or smaller in size. Although unique in shape and size, these vegetables still have the same nutritional value and flavor as their perfect counterparts. Nature Fresh Farms wants to put these pieces of produce in the spotlight, creating more of an opportunity to fight waste and give shoppers further access to nutritious foods.