Brekki Overnight Oats Expands Distribution Into Stop & Shop, Kroger and BJ's Wholesale Locations
Overnight oats brand brekki has expanded its distribution into 430 Kroger stores, BJ’s Wholesale Clubs nationally, and 236 Stop & Shop locations. In total, brekki’s distribution expansion will propel the brand to over 3,500 stores by the end of April 2021.
2020 was a whirlwind year for the overnight oats brand as brekki announced an acquisition at the very end of 2019, rolled out innovative new flavors, and expanded into retailers across the country. In spring of 2020, brekki partnered with Costco for an exclusive 6 pack of its Vanilla Cinnamon flavor in the Los Angeles, San Diego, and Pacific North West regions. By June, the brand entered Sprouts Farmers Market and Fresh Thyme. Additionally, the Whole Foods Mid-Atlantic and SoPac regions brought in the brand’s new flavors. Market Basket, also headquartered in Massachusetts, launched the brand in stores across New England in fall of 2020 and has led the country in brekki sales. Aldi signed on for two successful special buys, one in August 2020 and one in February 2021. Additional retailer partners in 2020 include Lunds & Byerlys, Central Market, Reasor’s, Dave’s Market and many independent retailers across the country.