Weigel's Celebrates 90th Anniversary with Limited-Edition Birthday Cake Milk
Weigel’s, a dairy, bakery, and convenience store chain in East Tennessee, has introduced its newest flavored milk: Birthday Cake Milk, in honor of its 90th Anniversary. The new flavor will be available at all Weigel’s through August.
“The newest milk came as a direct result of two things: we wanted to introduce a new flavor that was indicative of and could highlight our 90th anniversary, and the success we’ve had with our peanut butter chocolate milk” said Nick Triantafellou, Director of Marketing and Merchandising for Weigel’s. “After research, we know that when our guests think of birthday cakes, they think of buttercream and vanilla. So, this was the ideal flavor to help celebrate our achievement of 90 years. It’s a perfect combination of timing and data.”