Wunderoots brand was announced last October, and includes carrot hot dogs, and riced and ribboned carrot side dishes.
Bolthouse Farms, a leader in growing and distributing carrots, branded beverages and dressings, today announced its new Bolthouse Farms Wunderootsinnovative platform of plant-powered, carrot-based meal solutions are now available regionally where consumers buy groceries. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits, providing consumers simple, easy to prepare and delicious ways to eat more vegetables.
“These exciting, new Bolthouse Farms Wunderoots carrot innovations demonstrate our purpose of Plants Powering People by helping to inspire consumers to explore their culinary creativity while eating more vegetables,” said Bolthouse Farms Chief Customer Officer Phil Kooy. “While initially launching regionally, we are looking to expand distribution across the U.S. and Canada over the next year, making simple, delicious, affordable plant-based options available to more consumers.”