Company also debuts three new products, redesigns its packaging, and launches a direct-to-consumer site.
GoodPop Frozen Pops has hired Rahul Shah as president and chief operating officer. In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.
Shah joins GoodPop from Unilever where he oversaw the launch of The Ice Cream Shop and partnered with leading delivery platforms and retailers. With more than 15 years of experience across strategy, marketing, and operations in the food and beverage industry, he previously led Unilever's frozen novelties brands, Klondike, Popsicle, and Good Humor.