Fairlife Adds Butter Pecan and Cookie Dough Flavors for National Ice Cream Month
To celebrate the successful first year of fairlife Light Ice Cream and ring in National Ice Cream Month, the brand is shining a spotlight on its two newest flavors – Butter Pecan and Cookie Dough.
One year ago in response to overwhelming consumer demand, fairlife launched Light Ice Cream – a line of creamy, protein-rich ice cream with at least 30 % less sugar than traditional ice cream. Today, fairlife’s ice cream sales are showing triple digit growth and repeat purchase is outperforming category competitors.