Lakeside Foods, a leading frozen and canned food products company, is updating its logo to a more modern style to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a bold, strong font; dark navy color representing its company values of stability and trust; and an inset “EST 1887” illustrating its roots as a pea packing company in Manitowoc in 1887.
“We’ve seen many changes since we launched our existing logo decades ago, including customer and consumer trends, employee attraction and retention needs, and our growth strategies to diversify into new product categories,” said Joe Yanda, president and CEO.