Plant-Based NotMilk Aims for Retail Distribution in 8,000 Stores by the end of 2021
Following its launch in Whole Foods Market nationally, NotMlk is now available at Sprouts, Wegmans, D’Agostino’s, Kings/Balducci’s, Harmons, New Seasons, Earth Fare, Bristol Farms, Rouses, Weis, Gelsons and more including the uptrend Imperfect Foods and vegan ecommerce site Vejii. The brand has expanded rapidly in the U.S. since its initial launch less than a year ago, signaling significant retailer and consumer appetite for a sustainable, plant-based milk that tastes like cow’s milk. NotMilk is currently available in 3,000 stores nationwide, and is aiming for distribution to 8,000 outlets by the end of 2021.
“As the plant-based category continues to grow, (NotMilk parent company) NotCo is in a unique position as our AI technology allows us to develop products across a variety of categories that are true replacements to animal-based foods,” says NotCo Founder and CEO Matias Muchnick. “We’ve been thrilled with the response from retailers across the country in both the natural and conventional channel as they immediately understand the advantage we’re bringing to the category. Shoppers know plant-based milk is better for the environment and want more sustainable options, but they also know this usually comes with a sacrifice in taste. With NotMilk we are here to change that.”