Bubbies Debuts Dairy-Free Mochi Ice Cream in Chocolate, Strawberry and Mango Flavors
Bubbies Ice Cream, the number-one mochi brand in the natural channel according to SPINS*, announced the debut of three new non-dairy mochi flavors in six-pack retail boxes: Vegan Chocolate Mochi, Vegan Strawberry Mochi, and a newly created flavor, Vegan Mango Mochi. Made with a base of coconut milk and wrapped in sweet mochi dough, the new varieties are now available in select Whole Foods Market and Gelson’s Market locations with additional retailers to follow. This summer, the new line will also come in a variety box at select Costco stores.
According to SPINS, the total plant-based marketplace is growing 29% year-over-year, which is more than double the 11% growth rate of mainstream products in refrigerated, frozen and grocery departments. Additionally, there is similar high growth in the plant-based frozen novelties segment with a 20% increase adding over $170M to the segment, according to a report from SPINS.** With more consumers interested in these products due to allergies, dietary restrictions, and a renewed focus on health and sustainability, Bubbies is offering an exciting plant-based experience beyond the traditional pint through texture and unique flavors. With the new vegan varieties, everyone can now enjoy Bubbies super-premium Mochi Ice Cream, regardless of dietary preferences and restrictions.