Yaya's Garden Launches Line of Greek Frozen Meals at Whole Foods
Yaya’s Garden, maker of frozen plant-based and Mediterranean entrées, is launching into Whole Foods markets nationally and in Central Market stores. Each entrée is inspired by the recipes of the brand’s Greek matriarch and grandmother, Yaya, offering shoppers fresh, bold and unique flavor profiles paired with a convenient frozen format.
Four entrée SKU’s, Pastitsio, Gemista, Moussaka and Melitzana, launch at an SRP of $6.99 in Central Market. The Pastitsio and Gemista varieties will launch in Whole Foods markets this summer with the promise to deliver more quality and value than traditional frozen entrées.