Plant-Based Processor Redefine Meat Launches 'New Meat' Products in Israel, U.S. to Follow
Redefine Meat announced the commercial launch of its first ever series of ‘New-Meat’ products in Israel. Available in select restaurants and hotels nationwide, the plant-based range consists of a premium 170-gram (6 Oz.) hamburger, sausage, lamb kebab, middle eastern ‘cigar’, and ground beef developed for high-quality restaurants and open flame grilling.
In Q4 2021, Redefine Meat will extend the rollout of its first New-Meat product range to Europe, with USA and Asia expected in 2022. The company also revealed that it will launch its first whole cut range later this year, following pilot-testing success.