Emack & Bolio's Partners with MariMed for Cannabis-Infused Ice Cream
MariMed, a multi-state cannabis operator focused on health and wellness, announced a joint collaboration with Boston ice cream brand Emack & Bolio’s to create a line-up of cannabis-infused vegan and dairy ice cream in outrageous flavors. The ice cream will contain MariMed’s formulations that include the same full spectrum of natural cannabinoids and terpines from whole plants as are used in MariMed’s award-winning brands, such as Betty’s Eddies and K Fusion. This innovative new category of cannabis products is expected to debut in Massachusetts this year, followed by launches in other legal cannabis markets.
Emack & Bolio’s was founded in 1975 by Boston music attorney Bob Rook as a place for his rock star clients to satisfy their midnight munchies after their late-night gigs. Aerosmith, Boston, U2, James Brown and The Cars were some of the groups Rook worked with back in the day. Emack & Bolio’s has evolved into a cult favorite in Massachusetts and in stores around the world.