Frozen Produce Brand Seal the Seasons Hires Two to Bolster Sales Team
Seal the Seasons, the first national brand to sell locally grown frozen produce, has added Serafina Palandech as VP of sales, and Tom Healy as senior sales advisor. Over the past 10 years, Palandech founded, scaled, and sold her own organic chicken nugget venture. Healy played a significant sales role at both Vitamin Water and Pirates Booty prior to their successful acquisition.
Over the course of 2020, as Americans have adapted to working and eating more at home, the frozen produce category is up 33.7%, according to SPINS, making it one of the fastest growing categories in the grocery store. Despite the sudden expanded demand in the category, legacy brands struggled to keep products on shelf due to the COVID-19 disruption of global supply chains.