Yasso has released its newest flavor, Birthday Cake, as they celebrate their 10-year anniversary since launching on grocery shelves in 2011. The new Birthday Cake bar joins Yasso as their 12th core bar flavor. Filled with rainbow sprinkles and chunks of cake dough for a fun and delicious treat, the offering also meets Yasso’s nutritional standards with only 90 calories per bar, 5 grams of protein and no artificial ingredients. Additionally, in honor of the launch, Yasso is making a $10,000 donation to the The Birthday Party Project which will provide birthday gifts to over 300 children experiencing homelessness.
Yasso co-founder Drew Harrington says, “When Yasso launched in 2011, we saw a white space to deliver great tasting desserts with superb nutritionals and quality ingredients within the frozen aisle and we are proud and grateful, to still be here progressing that mission forward. We wanted our newest flavor to commemorate Yasso’s 10th birthday and be symbolic of the milestone itself—an awesome celebration of delicious fun.”