Del Monte Debuts Refrigerated Bubble Tea Called Joyba in 4 Flavors
For the first time ever, Del Monte is bringing packaged bubble tea to the refrigerated aisle in grocery and retail stores throughout the US, innovating on the popularity of boba that is trekking towards a $1B market value by 2022.
Joyba is a new, first-of-its-kind retail line of boba shop-inspired beverages made with real brewed tea and popping boba. Del Monte is continuing to innovate and expand further into the space of retailed refrigerated and shelf-stable boba products, which started with the launch of Bubble Fruit, fruit cups with popping boba, in 2019.