AFFI and IRI to Offer Real-Time Access to Frozen Foods Sales Metrics
The American Frozen Food Institute (AFFI), the food trade association representing all segments of the $65.1 billion frozen food industry, and IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, announced a partnership to provide AFFI members with complimentary access to IRI data on frozen food performance in real-time.
The platform, called Unify, includes information on frozen food sales, including department, aisle and category performance across time periods, measures and product selection.