Caulipower Introduces Frozen Breakfast Scramble Cups in 3 Flavors
CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing their frozen, plant-powered magic to the breakfast aisle with the launch of their new Breakfast Scrambles. Available in three delicious varieties - Broccoli Cheddar, Southwest and Spicy Sesame - the breakfast cups are packed with protein, free from artificial colors, flavors and preservatives, and are the LOWEST in calories and fat per container compared to leading brands in the category.
The frozen breakfast bowl category is growing 32% over the last 12 months, and healthier alternatives are on fire with 61% YoY growth. Known as a brand that listens to what consumers actually want, CAULIPOWER discovered that 42% of people find that eating a healthy breakfast makes them feel better about themselves, and when selecting a breakfast item, nutrition and convenience take priority. CAULIPOWER’s Breakfast Scrambles provide a veggie-packed option in both classic and unique flavors, giving you the burst of morning energy you need (without the sugar crash) and keeping you full and satisfied, all without the hassle of a messy cleanup.