When the dust settles, 2021 will be remembered as a pivotal year for e-commerce. Lingering safety concerns had customers turning to e-tail in droves, and with an immense payout to vendors. These changes will likely have staying power for the foreseeable future. Exhibit A: market research firm eMarketer predicts that shoppers will spend $933 billion online in 2021, nearly double the Census Bureau’s 2018 total of $505 billion. Adobe predicts that e-commerce expenditures in the United States could hit $1 trillion in 2022.
Meal subscription services comprise a considerable chunk of this trend. According to Grandview Research, prepackaged or pre-prepared meal deliveries are expected to reach $12.73 billion in 2021, then grow by 13% yearly through 2028. While sheltering at home, consumers developed a taste for meal subscriptions and prepackaged food, including pet food, and it’s not going away any time soon.