Alabama Port Authority Rebrands with Eye on Growth
The Alabama Port Authority unveiled a new website and branding aimed at highlighting the capabilities and connectivity at one of the nation’s largest deep-water seaports. The new website, ALPorts.com, utilizes imagery reflective of the port’s infrastructure investment and provides in a streamlined format information important to the port’s customers, service providers, stakeholders and the public at large.
“We are embarking on telling the story of the Port of Mobile to a wide audience – locally and statewide, but also nationally and internationally. The port has seen exceptionally strong growth with minimal operational disruptions,” said John C. Driscoll, director and chief executive officer for the Alabama Port Authority “In launching our new brand and website, our intent is to communicate our unsurpassed efficiency, reliability and connectivity.”