MUSH Ready-To-Eat Oats Expands to More Costco Locations
MUSH, the clean, plant-based, ready-to-eat refrigerated oats brand, has expanded to nearly 200 Costco clubs in the Northeast and Midwest regions. Typically eaten for breakfast, MUSH's products are delicious, convenient, and healthy as they are made using only eight or less clean ingredients. Their initial offering at Costco is a Vanilla Almond Crunch eight-pack.
Launched six years ago, MUSH originally started in farmers markets before moving into the direct-to-consumer space. Soon thereafter, they expanded into retail and have earned national distribution in retail stores such as Whole Foods Market, Kroger, Target, Publix and Erewhon. The Costco launch brings MUSH's retail footprint to 10,000 stores across the U.S.