Darcey Macken serves as CEO of Planterra Foods, a new, innovative plant-based protein startup company based in Colorado dedicated to bringing thoughtful plant-based protein choices to the table. Innovation, convenience and taste are at the forefront of Planterra Foods and OZO, the first plant-based protein brand Planterra Foods brought to market in 2020. The company recently opened a new, 189,000-square-foot manufacturing plant in Denver, offering opportunities to expand the brand to more consumers and retailers and providing 200 jobs in the community.
According to the Plant Based Foods Association, 2020 sales of plant-based meats accounted for $1.4 billion, a 45.3% year-over-year growth. A majority of those shoppers were return customers – 63% – a sign that plant-based products are becoming household staples. Planterra’s goal is to give a boost to flexitarians – people who eat plant-based meals but also enjoy meat or fish – by giving consumers more delicious plant-based protein choices.