Making projections for 2022 feels like a fruitless game after living through 2020, and 2021. With COVID-19 continuously presenting new challenges, all industries have had to learn to pivot and adapt their plans, innovation, ingredients and supply chains to survive. The plant-based food market was not immune to this, with challenges feeding opportunity, and opportunity creating more challenges.
The opportunity resulted in vigorous growth in 2020, and through the first half of 2021. The manifestation of that growth challenged plant-based producers to source ingredients, supplies and labor quickly in a slow market. Now, as we begin a new year with the supply chain issues still upon us, a new challenge is presenting itself in the category.