Jeni’s Splendid Ice Creams believes more ice cream should be enjoyed before noon and the company is on a mission to set a new world record on Saturday, Feb. 5, for the most people eating ice cream for breakfast.
Fans will don their favorite pajamas and share a photo or video of themselves indulging in their favorite ice cream using the hashtag #IceCreamIsBreakfast. Five lucky Ice Cream For Breakfast eaters will join Jeni’s Pint Club, winning a year’s worth of free ice cream!