Bubbies Ice Cream Unveils New Branding, Plant-Based Mochi Flavors
Bubbies Ice Cream is debuting a new brand identity to more strongly connect consumers with the brand’s purpose: to take a trip to paradise with each bite of blissfully unexpected mochi ice cream.
The bright new look and redesigned brand elements include a new logo, vibrant color palette, and illustrations reminiscent of the brand’s Hawaiian heritage, which will start hitting shelves nationwide. The premium yet approachable new packaging creates a beautiful brand block on-shelf to improve the shelf set’s shop-ability and invite new consumers to the category.