Fine Choice Foods Rebrands SUMM! to Reflect Growth, Culture and Heritage
Fine Choice Foods, a leading producer of Asian-inspired foods throughout North America announced a rebrand of its SUMM! line of products as well as the launch of a new customer-focused website. The evolving positioning and new look and feel of the brand illustrate the company’s continued growth while reflecting the brand’s quality, culture and heritage.
Providing quality Asian-inspired foods for the North American market since 1986, Fine Choice Foods was founded by the Lui family with a focus on authentic, delicious, and easy to prepare food. Fine Choice Foods specializes in the use of fresh, local produce for its spring rolls, gyoza dumplings and the original apple pie roll, all under the SUMM! brand.