Ben & Jerry's ‘Project Mootopia’ Aims to Cut Dairy Farm GHG Emissions to Half of Industry Average
Ben & Jerry's is committed to bringing greenhouse gas emissions on 15 dairy farms to half the industry average by the end of 2024. Once proven, pilot project initiatives will be expanded to farms across Ben & Jerry's global dairy supply chain.
Dairy ingredients account for more than 50% of Ben & Jerry's total greenhouse gas emissions, so the company is focusing on dairy farms as the best opportunity to reduce its carbon footprint. "Project Mootopia," as the pilot has been dubbed, will use regenerative agricultural practices and new technology to address:
"This approach to dairy farming could be a game changer," said Jenna Evans, global sustainability manager for Ben & Jerry's. "It has the potential to make a meaningful reduction in emissions on dairy farms and help fight the worst effects of climate change. All of us, especially businesses, must take action before it's too late and the climate crisis makes our world uninhabitable."