Attention Craver Nation: White Castle, Bellisio Foods Bringing Chicken Rings to Freezer Aisle
White Castle, America's first fast-food hamburger chain and the retail leader in frozen Sliders, and Bellisio Foods, one of the nation's largest, most trusted frozen food companies, have announced a partnership to bring White Castle's popular Chicken Rings to retail outlets across the U.S.
White Castle Chicken Rings are the new, delicious addition to the freezer aisle for Craver Nation, debuting in two flavors, Original and Spicy. Made with tender, juicy white meat chicken and lightly breaded to perfection in a fun ring shape, White Castle Chicken Rings deliver bold, crispy taste. Packaged in a stand-up, resealable pouch, they're ready to satisfy every crave anytime.
"This partnership accelerates offering one of our most craveable restaurant menu items to retailers nationwide," said Lynn Blashford, CMO, White Castle, "We are excited to give shoppers the ability to discover a high quality, fun to eat product that runs rings around the competition."
White Castle, famous for its craveable portfolio of sliders and sides, celebrates its 35th birthday in retail this year. The company was the first fast-food chain to introduce its retail division in 1987, and today is a category leader in frozen Sliders, available in retailers large and small, in all 50 states.