Using the power of veggies to reinvent some of America’s favorite comfort foods, CAULIPOWER is leading the cauliflower-crust revolution, helping create a frozen pizza category that didn’t exist just a handful of years ago.

Americans love pizza, according to a CAULIPOWER study. For instance, 98% of Americans surveyed eat pizza, but nearly three-quarters of Americans would eat more of it if it was healthier. But the company hasn’t stopped at pizza: CAULIPOWER produces a number of veggie-first products, including toasts, dips and pasta and brought in $100 million in sales in the last year alone.