Delimex Debuts New Recipe, Packaging Highlighting Mexican Street Food
Delimex, delicious, fresh and authentic Mexican street food brand owned by Kraft Heinz, is redefining the frozen aisle with help from consumer insights. Beginning this month, the brand is debuting refreshed packaging, enhanced flavor and nearly double the taquito filling for the perfectly balanced bite of crispy, savory tortilla to filling ratio.
“As a brand we are all about bringing bold, delicious flavor to life’s dullest moments,” said Rachel Drof, director brand communications, Delimex. “We are excited for fans to try our new and improved product and experience the golden crispy shell, melty cheese and shredded meat giving your senses a moment to come alive—and don’t forget all the cool toppings you dip your taquito into!”