From Hot to Cold: Oscar Mayer Debuts Wiener-Flavored Frozen ‘Cold Dog’ Pops
Oscar Mayer debuted the first-ever “Cold Dog,” a bun-derfully odd and surprisingly delicious frozen pop flavored like the beloved Oscar Mayer wiener. Stemming from Oscar Mayer’s “Stupid or Genius” campaign – focused on all the wonderfully odd ways to enjoy the iconic wiener beyond grilling – the Cold Dog sparked a sizzling social media debate. While a cold hot dog may be polarizing, tens of thousands of fans relished the idea of a hot dog-flavored frozen pop and crowned the Cold Dog “genius,” so the brand made it a reality.
Oscar Mayer, a Kraft Heinz Company brand, is teaming up with Popbar, a premium frozen desserts company known for handcrafted gelato on-a-stick, to create the Cold Dog, boasting both refreshing and smokey, umami notes of Oscar Mayer’s iconic wiener, all topped with a signature swirl of “mustard.”