Annual Deloitte Report Finds New Growth Opportunities in Fresh Food
Deloitte this week released its annual report on the fresh food industry, “Fresh Food as Medicine for the Heartburn of High Prices.” Based on a survey conducted in July of 2,054 adults, the study examines what is impacting consumers’ fresh food purchases. Deloitte found that while consumers are mindful of higher prices, they also continue to put a premium on foods that benefit their health and wellness. The report also discusses how food producers and grocers can adapt to drive new opportunities.