Strong Roots, the B Corp company is the first ever frozen plant-based brand to display climate footprint scores on the front of their packs. It’s been over 25 years since food packaging first displayed nutritional information, empowering consumer choice with labeling. Strong Roots, who already offer simple real food with readable ingredients, is now going a step further, allowing their customers to check their climate impact quickly and understandably.
“Shoppers choose a B Corp brand for a reason. With sustainability at the core of our product offering we wanted to illustrate how proud we are of our conscious attitude towards our footprint and to educate people on their personal carbon usage. Placing carbon details front-of-pack is a small change for us, but it has a big impact in placing sustainability front-of-mind. I believe that as food producers it is our job to make food better, for people and for the planet, and we at Strong Roots will continue to remain hungry for new food innovations that can do this,” said Samuel Dennigan, Strong Roots, “We were excited to see the hugely positive reaction to the packaging at the Plant Based World Expo.”