Ferrero Group to Acquire Wells Enterprises and its Brands, Including Blue Bunny, Halo Top
The Ferrero Group and Wells Enterprises recently announced an agreement for Ferrero to acquire Wells, its operations and its strong ice cream brands, which include Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top. The acquisition is part of Ferrero's strategic growth ambitions for the ice cream category and Wells' vision for accelerated growth.
Ferrero and Wells are both family companies with extensive confectionery and ice cream experience, quality products, proud heritage and a strong portfolio of well-loved brands.