The demand for cold and frozen foods remains robust. For example, a survey released in November by the American Frozen Food Institute (AFFI) found more than a quarter of shoppers are buying more frozen fruits and vegetables than three years ago.
AFFI commissioned 210 Analytics to survey 1,500 households modeled to the U.S. Census to better understand shopper perceptions, shopping habits and applications of frozen fruits and vegetables. The report, “Frozen Fruits & Vegetables: Perceptions, Uses and Expectations among U.S. Consumers and SNAP-Eligible Households,” found 86% agreed that having frozen fruits and vegetables makes it easier to eat more produce and 83% reported that frozen fruits and vegetables help them to reduce food waste and save money due to the key attributes of frozen such as a longer shelf life and ability to only prepare what you need.