Pound of Ground Crumbles frozen uncooked ground beef is an innovative solution to the age-old question, “What’s for dinner?” Created by Heidi Meyer and her husband, Jeff, the 100% natural ground beef cooks from frozen in under 10 minutes with no thawing necessary.

Pound of Ground Crumbles recently conducted a survey of parents of school-age children that found 75% of respondents frequently forget to defrost meat in time for meals. The brand is in the midst of a “Return to Routine” campaign as it looks to expand its distribution and product lineup.