Bubbies Ice Cream Unveils Ube and Mocha Chip Mochi Flavors
Bubbies Ice Cream, the iconic mochi brand, debuted two new mochi flavors at Natural Products Expo West 2023: Ube and Mocha Chip. Expo West attendees will be among the first to taste these newest additions to Bubbies’ portfolio of handheld mochi treats.
The Ube variety fuses classic Japanese-inspired mochi with creamy, vibrant Ube, a purple yam that has long been a staple in the Philippines, to make a new highly desired mochi ice cream flavor. Ube has been gaining popularity as a rediscovered flavor, and 2023 is positioned to be its biggest year yet as Ube continues to show up on various food trend lists and in food and drink creations. This year, Bubbies will bring this on-trend, globally inspired flavor to the masses in a new and exciting format. Bubbies Ube Mochi Ice Cream will be available beginning in the third quarter at an SRP of $5.99-$6.99 per 6-pack box.