On a mission to clean up the flour tortilla category and provide families with better food choices, Rise & Puff announces its launch after spending three years creating an authentic better-for-you tortilla.
The newly released line features delicious tortillas that puff, thanks to the brand’s efforts to remove eight of the 12 ingredients found in processed supermarket tortillas. Industrial chemicals, bleaches to whiten, conditioners to soften, and preservatives to maintain shelf life make it more difficult for dough to rise and do not improve taste. Tortillas without all of those industrial ingredients puff and create a textured flakiness in each bite.