Full nationwide distribution at Whole Foods and Sprouts
The a2 Milk Company has expanded into grassfed milk in the U.S. with two new products that recently debuted at major natural food retailers including full nationwide distribution at Whole Foods and Sprouts. The new a2 Milk Grassfed Whole Milk and a2 Milk Grassfed 2% Reduced Fat Milk are Certified Regenerative by AGW, Non-GMO Project Verified, and Validus Certified for animal welfare and are among the first grassfed products in the A2 protein category.
The new products pair two of the strongest performers in premium milk today. The grassfed segment grew nearly 25.8% in the natural channel over the 12 weeks ending January 29, while a2 Milk is the fastest growing brand of the top 10 premium milk brands for previous 52 weeks, according to the latest SPINS data ending January 29. a2 Milk also logged a 30% revenue increase in the U.S. during its last fiscal year.